Program Description
The MCC Mall Card is a prepaid card that displays a mall name or logo. The card can be issued in bulk to the mall with predefined value, or individually with a unique value. The mall card is an unbranded Visa® or MasterCard® Card that uses the debit authorization and settlement infrastructure. The card can only be used for payments of goods or services with those merchants who participate in the card program. The card is activated by the participating mall at time of purchase and can be used until the card expires or the funds are fully depleted.

Target Market
Development and management companies who own and manage malls (strip malls, outdoor/indoor malls) can offer a mall card as an alternative to issuing gift certificates. Financial institutions that have financial processing relationships with malls can issue the card to the mall. There are cross-sell opportunities with malls and merchants for POS/merchant processing or the card can be offered to existing merchant customers.

Features

Unbranded Visa® or MasterCard® stored-value card

Electronic authorization required through Visa® or MasterCard® Card for purchases

Web access and VRU for card balance and activity

Fraud management to reduce unauthorized transactions

Card can be activated through merchant terminal, Web site, or VRU

Value can be added to card upon activation

Authorizations are restricted to participating merchants

Cards must be printed and not embossed

Cards can be preordered in bulk with predefined value

Consumer Benefits

Convenient to purchase and use

Safer than cash

Can be used for gift giving

Can be used at any participating retailer in the designated mall

Mall Benefits

Provides access to card and transaction information to track usage at certain retailers

Generates customer loyalty

Is an additional product offering

Electronic-based processing eliminates paper

Remaining value on card is not redeemable for cash

Issuer Benefits

Generates fee income

Is an additional product offering

Customer loyalty

Relationship opportunity

Turnkey program setup and management