Program Description
The MCC Gift Card is purchased by a family member, friend, or associate and sent directly to the recipient as a gift (or cards can be shipped in bulk to the gift giver.) The card can be used almost anywhere Visa® or MasterCard® is accepted. All cards can be printed with the recipient's name and a personalized message may be added to the card carrier.

Target Market
Companies and financial institutions can issue a gift card rather than gift checks, as a product offering, or partner with marketing entities to issue the product as a gift card available for general use anywhere, rather than limiting use to a certain merchant or mall.

Features

Visa® or MasterCard® branded stored value card

Electronic authorization required through Visa® or MasterCard® for purchases

Web and VRU access for card balance, transaction history, and activation

Fraud management able to reduce unauthorized transactions

Value can be added to card upon activation

Cards can be issued with unique value

Cards can be printed with cardholder's name

Direct mail or bulk-ship card delivery options

Personalized message available on card carrier

Custom or generic card designs available

Consumer Benefits

Convenience

Accepted by Visa® or MasterCard® Merchants

Safer than cash

Can be used for gift giving

Card information can be accessed through the Internet

Issuer Benefits

Additional revenue opportunities

Card & Transcation fees

Expired funds

Low start-up and operating costs

Additional product offering

Relationship opportunity

Turnkey program setup and management