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Cash/Travel Cards
With approximately $30 billion spent annually
in the United States & Canada on promotions, businesses,
organizations, and individual consumers need a cost-effective
alternative to carrying cash and checks. The MCC Cash Card stored-value
product is that alternative.
Program Description
The MCC
Cash Card offers optimum flexibility, allowing the issuer to
customize its stored-value program. Cash cards are available
as general-use disposable cards or as reloadable cards that allow
access at ATM and POS terminals.
Cash cards include pre-paid cash cards, refund
cards for purchase returns, promotional cash reward cards, campus
cards, cash cards for messengers or temporary help who need occasional
access to funds.
Target Market
Entities that issue cash allowances, refunds, or promotions to
employees or customers on a one-time or re-occurring basis can
offer a cash card rather than cash or checks.
Wealth management entities also can offer
a cash card as an alternative to issuing dividend checks to shareholders.
Another market is financial institutions,
which can issue cash cards to customers as rewards for Internet
banking use, bill payer use, and other promotional items.
Cardholder benefits include anytime/anywhere
use - no need to cash a check or wait for an ACH, etc.
Features
Disposable
or reloadable
Branded
with Visa® or MasterCard® logo
ATM
and POS terminal access
Optional
expiration date
Custom
card design available
Instant
issue available for non-branded ATM card only
Card
carrier with PIN number available
Value
added through Internet, VRU, or batch transmission
Activity
and balance information available through Internet or VRU
Consumer Benefits
Easier
to carry and present than checks or cash
Convenient
way to obtain cash at ATMs
Alternative
to traveler's checks, money orders, and cashier's checks
Safer
than carrying cash
Issuer Benefits
Additional
revenue opportunities
Card
fees
Transaction
fees
Expired
funds
Strengthen
existing customer relationships
Product
can solidify other business processing relationships
Turnkey
program setup and management
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